Which INNOVATION is associated with the "UNAIQUE Sprachprofil" algorithm?
The innovation of the speech profile algorithm is to transfer information precisely to understand the target group. Using the example of an advertising message, the functionality and diversity of the algorithm should be shown. Original, ad-financed input text: "Buy our watch. A true masterpiece!" Conversion of the input text into the language level of the respective focus group using the language profile algorithm: Student focus group: "This fantastic clock will make you attend your class in time." Management focus group: "Watches are a stable performance. Invest now." Children aged 13 and teenagers: "We have watches. From Apple. Let your daddy buy you one!" Another example from the focus market is “Education”. In a textbook for general business administration, the student reads the following sentence: Market potential - Maximum capacity of a market (sales or sales volume) for a product or service in a certain period of time and thus upper limit for the market volume. The language profile algorithm converts this information precisely into the language level of a student: Complete definition: market potential - maximum market absorption capacity (sales or sales volume) for a product or service in a certain period of time and therefore an upper limit for the market volume. Simplified representation: Market potential is the number of products sold or the number of customers over a period of time that would be possible speculatively or for a product or service. The market potential is the upper limit for the market volume. An example: Assume that there are 30 million women in Germany who put on make-up regularly and the average consumption per woman would be 7 lipsticks a year. Then the market potential for lipsticks would be 30 million x 7 lipsticks = 210 million lipsticks. However, the actual market volume is lower: not every woman uses lipsticks regularly and does not need them. The ratio of market volume to market potential is the so-called degree of saturation; this indicates which share of the market potential has already been exhausted or "how much is still possible upwards". If the market volume for lipsticks were 50 million units, the degree of saturation would be 50 million / 210 million = 0.238 = approx. 23%. Conversion into the linguistic level of non-academics could be output by the algorithm as follows: Market potential is a word from business administration. It means: so many products can be sold in theory in one period. It can also be said that so many customers could buy products or services in a limited time.